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CloudShapes.co.uk

Optimisation. Analysis. Creativity.

Analysis, Data & Creativity

Optimising Marketing and Business

Who We Are What We Do Where to Start

Optimising organisations and their marketing activities through the use of data, analytics and creativity.

We have been fortunate to work with:

Other People We Have Worked With
Other people we've worked with

21/12/2012

Bounce Rates: What Are Hard and Soft Bounce Rates in Natural Search?

Bounce Rates: What Are Hard and Soft Bounce Rates in Natural Search?

Bounce rates can reveal visitor (dis)satisfaction on a web page. We discuss how hard and soft bounce rates provide greater detail and understanding

Topics:

  • Analytics,
  • Data Mining,
  • Search Optimisation
 
20/12/2012

The Conversation at Google That Led to the "Not Provided" Fudge

The Conversation at Google That Led to the "Not Provided" Fudge

How did "Not Provided" actually happen? It's a dreadful fudge, and is full of holes. Here we examine the conversation that led to its implementation.

Topics:

  • Analytics,
  • Search Optimisation
 
14/12/2012

Why Analyse Searchbots Visits? Answer: They May Not Find All Content

Why Analyse Searchbots Visits? Answer: They May Not Find All Content

We discuss how to analyse and visualise searchbots visits, how they can become distracted, and how to help searchbots be more effective.

Topics:

  • Analytics,
  • Data Mining,
  • Search Optimisation,
  • Visualisations
 
06/11/2012

How Does the UK Search For Nadine Dorries, AKA, The Jungle Queen?

How Does the UK Search For Nadine Dorries, AKA, The Jungle Queen?

Digging into 2.5 million search queries to examine how the UK populace search for Nadine Dorries, no doubt soon to be the "jungle queen"

Topics:

  • Data Mining,
  • Relevance Analysis,
  • Visualisations
 
01/10/2012

Understanding 2.5 Million Searches: Reality TV, Politicians & Death

Understanding 2.5 Million Searches: Reality TV, Politicians & Death

A research project commissioned by the BBC into how people search for news and politics in the UK, including visualisations and recommendations

Topics:

  • Data Mining,
  • Relevance Analysis,
  • Talks, Conferences, Seminars, Etc,
  • Visualisations
 

All Posts

 

Analysing 2.5 Million Searches:

Discussion of how we analysed 2.5 million News and Politics searches for BBC News, and some of the findings.

Understanding 2.5 Million Searches: Reality TV, Politicians & Death

One of the Top 5 #BrightonSEO Videos:

My "Searchbots: Lost Children or Hungry Psychopaths" talk was chosen by SiteVisibility, the organisers of April's #BrightonSEO as one of the top five videos - I was very flattered, there were some terrific speakers. Many thanks to SiteVisibility!

One of SiteVisibility's Top 5 #BrightonSEO Videos

TwitterCloudShapes Tweets

  • RT OwenJones84: #Hillsborough #jft96
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  • RT RefinedPractice: "Experiment and Create To Build a Healthier Online Brand"... http://t.co/YSuE1O7451
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  • RT vlandham: my OpenVisConf slides on abusing the force are here: http://t.co/oUcyMvCEfv #openvisconf
    19:35 17/05/13
  • RT vlandham: And my slides source is here: https://t.co/ZJFyVqo7Uh if anyone wants to look more at the details.
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  • RT RefinedPractice: We've increased the number of new people visiting our website from natural (i.e. not paid) search results by over... h…
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  • Hup, RefinedPractice and I are featured in Marketing Week this week discussing that old chestnut, quality content: http://t.co/bsQSiKlsXX
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  • RT bloomreachinc: BloomReach Launches Content Quality Metrics by johnrampton http://t.co/zfWP20eYO8 via sejournal
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    10:48 14/05/13
  • RT RefinedPractice: Have you gone mobile yet? Let Refined Practice guide you through the world of the mobile web. http://t.co/MdV6tQR3Kv
    15:41 13/05/13
  • makoto_inoue Hi Makoto, I'd like to ask you something re: London D3 meet. Any chance you could follow me so I could direct message you? R
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